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Website Translation Services

by Business Team Translations

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The importance of website translation

The Internet opened incredible new frontiers for enterprises. With the enormous rise in the number of internet users and websites, the World Wide Web became the primary platform for communication, data search and business. The number of non-English speaking internet users is constantly rising, that’s why it’s essential to adapt the content of your internet presence to the different cultures of the world. Website translation is the key to that. With our help you can modify and accommodate your website to a specific target audience.

There are numerous factors that have to be taken into consideration when translating a website. It’s not wise (and sometimes, for example in case of sayings or metaphors it’s even impossible) to translate the content word for word. Are you sure, that a joke funny in your language will make people from a different culture laugh? Business Team Translations can guarantee the smile on your Clients' face by cooperating only with excellent native, in-country translators who know the habits of the given country and use the appropriate terminology.

The language and the target audience have to be analyzed in detail, as the grammar, vocabulary and style must comply with the stratum of the society you aim to address with your website. Choosing the wrong words when translating your site may cause misunderstanding and revulsion. It can bring down your website visits and lead to losing your prestige.

Adapting the website content  

It has to be assessed carefully what information will be translated and make sure not to transfer all data automatically. Before starting the website translation process Business Team Translations always evaluates and thoroughly analyzes the local culture and adapts the target language text to the way of thinking, religion, habits, etc. of the given nation. Just for example a website popular in the United States translated literally into Arabic most probably would not steal the show in the United Arab Emirates. There are so many symbols and colors that at the other sides of the world have absolutely different meanings (for example in certain countries white or violet colors mean mourning) and not knowing this you may hurt your potential Clients' feelings.

Apart from translation, we also offer a range of language services, including simultaneous and consecutive interpreting, Desktop Publishing (DTP), copywriting, editing and stylistic correction.

In addition, we work according to the strict and rigorous standards of the ISO 9001:2000 quality assurance system that regulates every single step of the translation process (please click here to check our ISO certificate). This system, combined with our tailored project management approach and unique customer service guarantees the success of your English to German translations.