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Marketing Translation Services

by Business Team Translations

Poor translation causes problems in all areas of life, but if you have a badly translated marketing text, it is more than a problem. One single mistranslated sentence or slogan can ruin years of hard work. These translations may sound funny to outsiders but for you they mean the loss of money and prestige. Let us show you some of the innumerable examples that became case studies all around the world in recent years (without specific brand and company names....):

A Scandinavian vacuum manufacturer tried to sell its goods in America but didn't help itself with the slogan, "Nothing sucks like an …….."

The Dairy Association's huge success with the "Got Milk?" campaign prompted them to expand advertising to Mexico. It was soon brought to their attention that the Spanish translation meant "Are you lactating?".

A North American T-shirt maker printed shirts for the Spanish market promoting the Pope's visit. Instead of the desired, "I saw the Pope" in Spanish, the shirts proclaimed "I saw the Potato".

Marketing translation is cultural translation because understanding and speaking the target language well is not enough: you must live there and be aware of the latest developments. Our translators are all that and more: native, in-country linguistic experts who not only meet but exceed these requirements because they can handle intercultural differences by knowing the traditions and the local markets and traditions.

Marketing translation is rarely literal translation. It’s the message that has to be re-created in another language. With the help of Business Team Translations your company can bridge the gap between foreign cultures and make sure that you don’t offend or confuse your potential customer base with the wrong slogan.



Our ISO 9001:2000 certificate was issued by TÜV NORD.

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info@bttranslations.com

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If you have the source document in Word, Excel or other electronic format, please attach it. The translation industry is built on confidence and every single document is treated with the strictest confidentiality. Naturally, we are ready to sign a Non-Disclosure Agreement. Please let is know if you need that.
BTT is an ISO 9001:2000 certified translation company - please check our TÜV NORD ISO certificate here.

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