Marketing translation - Business Team Tranlsations

Poor translation causes problems in all areas of life, but if you have a badly translated marketing text, it is more than a problem. One single mistranslated sentence or slogan can ruin years of hard work. These translations may sound funny for outsiders but for you they mean loss of money and prestige. Let us show some of the innumerable examples that became case studies all around the world in recent years (without specific brand and company names....):

A Scandinavian vacuum manufacturer tried to sell its goods in America but didn't help itself with the slogan, "Nothing sucks like an …….."

The Dairy Association's huge success with the "Got Milk?" campaign prompted them to expand advertising to Mexico. It was soon brought to their attention that the Spanish translation meant "Are you lactating?".

A North American T-shirt maker printed shirts for the Spanish market promoting the Pope's visit. Instead of the desired "I saw the Pope" in Spanish, the shirts proclaimed "I saw the Potato".

Marketing translation is cultural translation because understanding and speaking well the target language is not enough: you must live there and be aware of the latest developments. Our translators are all like that: native, in-country linguistic experts who not only meet but exceed these requirements because they can handle intercultural differences by knowing the traditions and the llocal markets and traditions.

Marketing translation is rarely literal translation. It’s the message that has to be re-created in another language. With the help of Business Team Translations your company can bridge the gap between foreign cultures and make sure that you don’t offend or confuse your potential customer base with a wrong slogan.